Do you know who makes the most money in law & medicine?
The answer: Specialists, not Generalists
Most PPC agencies cast a wide net, serving various industries without having hands-on e-commerce business management experience. They often apply a one-size-fits-all approach, which, while capable of delivering decent results, fails to grasp the unique intricacies of their clients' businesses, leading to less-than-optimal outcomes.
Vertex was built for High Ticket E-Commerce
Vertex was built with a singular focus: to serve businesses that sell high-ticket products ($1,000+) on Google. Founded by someone with hands-on experience in high-ticket e-commerce, Vertex understands the unique challenges and opportunities that come with selling premium products. Unlike generic PPC agencies, Vertex leverages this deep industry knowledge to tailor strategies that maximize return on investment, ensuring that every campaign is finely tuned to meet the demands of selling high-ticket items in a competitive online marketplace.
All e-commerce businesses can be boiled down to a 3-variable funnel:
Top: Industry (or Niche)
Middle: Advertising
Bottom: Website
If every variable in this funnel is optimized, your business will drive revenue. Vertex was built to optimize the middle of this funnel, and connect the top and bottom variables. That is our focus, and that is what we have the business experience and expertise to provide.
You will complete our questionnaire and provide information about your business. If we see a good fit, we will move on to step 2.
Step 2
If you agree to our terms, you will sign our agreement which will entail a 3 or 6-month contract for our services.
Step 3
We will gain access to your Shopify, Google Merchant Center, Google Analytics, Google Tag Manager, and Google Ads Accounts. We will create your campaigns, agree to your advertising budget, and go live.
Step 4
We will actively manage your campaigns and optimize bidding, negative keywords, product titles, and ad copy.
We don't get paid if you don't get paid
We charge a percentage of your revenue as our compensation. No setup fee, no flat fees. The success of your business is in our best interest and we will treat it like it's our own.
We are here to do one thing: manage your Google Ads
Joe Verschoor
Founder and CEO
I'm Joe Verschoor and I have half a decade of high ticket e-commerce experience. From building and scaling my own businesses to mastering Google Ads, I decided to found my own Google Ads agency.
Early on in my high ticket e-commerce journey, I used a PPC agency to run my ads for me because I was not confident with my ability to run them myself. The feedback? I was less than impressed.
While the agency I used was clearly well-versed in PPC advertising, they didn't understand my business at the end of the day. They applied the same strategies that they would use for any business, regardless of the industry or product price, and they lacked the actual hands-on experience of running a high ticket e-commerce business.
I founded this company to provide excellent, optimized, and profitable Google Ads for high ticket e-commerce businesses based on my own successes and failures.
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