Vertex

Google Ads & Merchant Center Compliance

Built by a High Ticket Dropshipper, for High Ticket E-Commerce Businesses

Do you know who makes the most money in law & medicine?

The answer: Specialists, not Generalists

Most PPC agencies cast a wide net, serving various industries without having hands-on e-commerce business management experience. They often apply a one-size-fits-all approach, which, while capable of delivering decent results, fails to grasp the unique intricacies of their clients' businesses, leading to less-than-optimal outcomes.

Vertex was built for High Ticket E-Commerce

Vertex was built with a singular focus: to serve businesses that sell high-ticket products ($1,000+) on Google. Founded by someone with hands-on experience in high-ticket e-commerce, Vertex understands the unique challenges and opportunities that come with selling premium products. Unlike generic PPC agencies, Vertex leverages this deep industry knowledge to tailor strategies that maximize return on investment, ensuring that every campaign is finely tuned to meet the demands of selling high-ticket items in a competitive online marketplace.

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GMC Compliance

One of the biggest hurdles facing Google advertisers today is Merchant Account suspensions. Google's automated systems often issue policy violations with vague explanations, making it incredibly difficult for e-commerce businesses to diagnose and resolve the core issue, which can lead to a complete halt in advertising and, if appeals fail, permanent bans of the account. Vertex PPC is equipped to navigate these complex policy hurdles, not only providing expert remediation to resolve present suspensions but also implementing proactive, system-wide compliance structures to prevent potential future flags, ensuring zero interruption to your business operations.

What we do

Google Ads

Conversion Tracking Setup & Validation:

We implement and rigorously validate server-side and GTM-based conversion tracking to ensure 100% accuracy for all high-value transactions, providing reliable data for optimization and bidding strategies.

Strategic Shopping & Search Campaign Structuring:

We design scalable campaign architectures focusing on high-intent search terms and profitable product groups within Shopping to maximize Return on Ad Spend (ROAS) for high ticket products.

Campaign Creation, Optimization, and Management for Scale:

We manage daily bids, budgets, and ad copy iterations, using performance data to sustain aggressive scaling while maintaining your target profitability metrics and mitigating budget waste.

Merchant Center Compliance

Policy Violation Remediation:

We identify and resolve product disapprovals and account-level policy flags (like misrepresentation and business model non-compliance) to restore your selling privileges quickly.

Website Requirements Audit:

We conduct a deep audit of your site's footer links, checkout process, and product pages to ensure they meet the strict requirements for return, refund, shipping, and billing policies.

Data Feed Quality & Accuracy:
We monitor your feed performance to proactively identify and alert you to inaccurate pricing, inventory errors, or landing page alignment issues, providing guidance to correct these data discrepancies and prevent suspension triggers.

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Pricing

Vertex PPC offers flexible, tiered monthly costs designed for e-commerce growth, featuring fixed costs for specialized Google Ads management and a strategic, discounted retainer cost for continuous Merchant Center compliance, ensuring your scaling is profitable and interruption-free by proactively managing policy risk.

Our Pricing Model

Joe Verschoor

Founder and CEO

I'm Joe Verschoor, bringing a half-decade of hands-on experience as a high-ticket e-commerce store builder and owner. While founding and scaling businesses for myself and clients, I quickly realized two truths: first, generic PPC agencies lacked the industry knowledge to drive true high-ticket profitability. Second, the single biggest threat to our growth wasn't optimization—it was the devastating, poorly explained policy bans issued by the Google Merchant Center.

These constant, business-halting encounters with compliance hurdles compelled me to become an expert in Merchant Center policy, not just ad running. I founded Vertex PPC to fill this critical gap, offering specialized Google Ads management based on real-world success and providing a sustainable compliance service. Our mission is to ensure fellow entrepreneurs can navigate the challenging reality of modern e-commerce with uninterrupted growth and proven profitability.

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